After the croissant cookie, the brookie, the cookie shot, here is the cookie cake, both crispy, soft and soft, or completely soft depending on the cooking time.
Let’s tell the story of the cookie cake or “the apotheosis of the gourmet pastry hybrid”.
What is a cookie cake?
For some, the cookie cake is a giant cookie and for others a real fusion, the perfect mix between a fondant cake and a crispy cookie. In any case, it brings everyone into agreement during the tasting. It is an adaptable sweet snack in a gluten-free version, to decorate with all the sweets – or fruits and dried fruits – imaginable.
With a baking time ranging from 15 to 35 minutes — 15 minutes to approach raw cookie dough and 35 minutes to approach the rendering of a traditional cookie — it is quick to bake. The basic ingredients: butter, sugar, eggs, flour! Nothing complicated, just practice. The cookie cake recipe shared by French influencer amna_foodie is an excellent example to try your hand at preparing it.
Like the “pakes” (“bisartes” for the French translation) of the Drop Dead Diva series, this mixture between torte and cake (pie plus cake = pake), the cookie cake is a culinary and generous invention — this time very real — something to think about.
A story of popularity and inspiration
Like in Drop Dead Diva with Stacy and her “Pakerie” concept, it’s all about business. The cookie cake was originally designed by Michael Coles and Arthur Karp, two businessmen wanting to get into the cookie business, who founded the Great American Cookies company.
Michael Coles was inspired by the enthusiasm generated by a cookie shop in a shopping center in San Diego in the United States where he was walking one day. He then remembered his mother’s chocolate chip cookie recipe.
With this idea, the duo opened their first store themselves in 1977 in the Perimeter shopping center in Atlanta. This concept had immediate success, which still continues today. Several cookie cake recipes shared on networks garner thousands or even millions of views.
The cookie cake, sports recruitment mascot
In the United States, the cookie cake is so popular that it has become an emblem of the college sports recruiting process. According to sports media outlet ESPN, the practice of baking cookie cakes for football recruits began in 1991 in the Army, when head coach Bob Sutton, “wanted to humanize and personalize the experience for visitors.” When a recruit arrives on campus on an official visit, their hotel is stocked with snacks, drinks and, almost always, a cookie cake adorned with a logo and a funny (and sweet) greeting.
Easy to transport for festive moments
“Cookie cake is easier to make than baking, icing and decorating a cake,” Julie and Tommy Wang, owners and operators of Sweet Mandy B’s Bakery in Chicago, told US media outlet The Takeout. “They are also sturdier than a traditional cake, which can be fragile. The cake cookies are packaged in a pizza style box, making them easier and lighter to transport home or to a party. » A trend that may have inspired our pastry chefs, like Cédric Grolet and his irresistible pizza cookie.
Now, alongside the usual travel cakes, let’s think about the cookie cake!
