Pauline Dorin, the winemaker le.vin.et.une.fille, 71.8k subscribers
His profile This young Burgundian, a student in agricultural wine BTS and former community manager, launched herself on TikTok in 2020 with one goal: to prove that you can be a woman, young and credible in the wine industry. Now a winemaker at the Mettaz estate in Switzerland, Pauline Dorin makes one video after another.
His style Eclectic. “As soon as I find something interesting in the profession (vine pruning, alcoholic fermentation, etc.), I film.” And the information flows freely in his content: his advice for buying a bottle at the supermarket, a quiz on his vintage, the definition of vegan wine, etc.
His most viewed video “If you fall into a vat, you die”, 2.2 million views.
Émile Coddens, the winemaker le.vigneron, 534.3k subscribers
His profile The darling of the social network, Émile Coddens, 27, has extensive experience as a cellar master (he receives the grapes and transforms them into wine).
His style Émile explains well, without fuss, sulfites, settling, phylloxera… His first videos of 2020 have had thousands of views… any activity in the vat room then became a pretext to launch a filming. The reasons for his success? “On TikTok, you have to speak simply, without taking people for fools.”
His most viewed video “A scratch wine map”, which lets you guess the origin of what you are tasting, 31.2 million views.
Florent Martin, the sommelier florentmartin vinefloria, 3,717 subscribers
His profile Head sommelier at the Peninsula restaurant in Paris, this modern dandy talks about wine with lyricism and a bow tie against the backdrop of the Eiffel Tower.
His style Poetic. Best sommelier in France 2020, Florent Martin worships the narration of wine: “Describing the tastes and emotions it provides.” Which bottles for an autumn meal? What pairing with a game press? Holistic description of a glass of grand cru champagne… Each video is a tribute to the terroir and an invitation to travel through the French vineyards.
His most viewed video « Wine tasting Romanée-Conti », 51.4K views.
And in the rest of the world?
Themillennialsomm, 145.9k subscribers This African-American diva asks questions about wine in a fur coat and platinum wig. We love her show-off attitude and her offbeat tone.
Pepichiwines, 83.1k subscribers a couple of Argentinian winemakers and their wanderings through the estate in a very cool atmosphere.
Tomgilbeywine, 151k subscribers Special mention for this British fifty-something with the allure of Mick Jagger who gives unusual wine advice.
