Krispy Kreme in France: the American-style donut brand causes a riot

Originally from North Carolina since 1937, the brand already has 11,000 points of sale to its credit. Among the thirty countries it serves, Krispy Kreme has finally decided to offer its products to the French. The inauguration of the first store in France took place on Wednesday at the Westfield des Halles shopping center, and will not have left Parisians indifferent.

Donut lovers ready for anything

First come, first served, from 8 a.m., the crowd was there. Some had been waiting since 6 a.m., others, 7 p.m. the day before. It seems like everyone was waiting for The Weeknd’s concert to start and yet, they were waiting… for donuts. Between the brand’s products with 10 million subscribers that the whole world is talking about and their announcement to offer “up to a year of donuts” to its first customers, obviously the riot was inevitable.

The general director of the brand, Alexandre Maizoué, told Échos START “this morning before the opening, we had more than 300 people”. A communication coup which will have more than borne fruit.

A communication with little onions

At the same time, with a free distribution of 100,000 donuts since last November, posters illegally posted in the streets of Paris without the agreement of the town hall and the offer of free donuts, the opening could only attract. Since then, everyone has been rushing to taste these long-awaited donuts.

42,000 donuts made per day

The brand has seen the big picture: in a space of 550 m2, up to 42,000 donuts are made per day. Between donuts coated with sugar, chocolate or cinnamon icing, with or without sprinkles; filled with a signature cream, vanilla, apple, speculoos or spread, suffice to say that indulgence is in order.

Their signature donut, the “Original Glazed”, is obviously not missing and all are prepared on site before the eyes of visitors. Donuts are sold for less than €3. An attractive price for little pleasures that are as soft as they are accessible to all.

Upcoming openings planned throughout France

Alexandre Maizoué specified this when announcing the upcoming opening of Kripsy Kreme in France: “The Westfield Forum des Halles is the first stone in the deployment of Krispy Kreme in the Paris/Île-de-France region, with the opening in 2024 of around ten signed points of sale, the arrival in large and medium-sized stores, and the implementation of delivery. »

To be continued…

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